Is Beachbody An MLM? Things You NEED To Know Before Joining!

Hey all, welcome to my Beachbody review answering “is Beachbody an MLM” question.

If you go to Beachbody’s website, they look like any other fitness or wellness company and it’s quite hard to figure out whether or not Beachbody is an MLM.

In today’s post, I’m going to scour their website and really figure out who they are, what they are offering, and whether you can actually make money with Beachbody – and if you can, just how exactly you’ll be able to do that.

Before I start, I just want to make a disclaimer that I’m not by any means associated with Beachbody so you can be sure to know that this review is being written by someone who’s a non-seller.

It’s all from a third party view.

Treat this review for your education purposes if you’re thinking of joining Beachbody – or in fact, buying their products and services.

So, without further ado, let’s get on it.

Is Beachbody an MLM? Here’s the truth…

Beachbody Summary

Product: Beachbody
Carl Daikeler and Jon Congdon
Product Type:
Fitness / Wellness
Website: or
$39.95 Enrollment fee + $15.95 a month
Beachbody is founded back in 1998 by Carl Daikeler and Jon Congdon trying to help people live a better, healthier life. The company offers a range of fitness products from fitness training that you can get on-demand, nutritiousness shakes, fitness challenges, as well as joining a Beachbody group.

From an outside view, the company seems just like any other fitness company but they also have a program that you need to know about. Which is their Beachbody Coaching program that’s essentially an MLM.

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What Is Beachbody?

Beachbody isn’t exactly the first company out there offering fitness programs that can help people lose weight and live better healthier lives. If you go to their website’s homepage, you can see that they do offer multiple fitness programs that you can purchase.

To be honest, we won’t get much info on their homepage – it’s only to get people to subscribe and the different training programs that they offer.

The first thing you’ll notice is that you’ll get 14 days free trial if you were to subscribe and it’s not a bad idea to try (if this is something that you’re currently looking for).

Though you might need to know that Beachbody did get a lawsuit back in 2017 (yes I know a few years ago, but it’s best to be informed) on their automatic credit card renewals without getting users’ consent. You can read the lawsuit here.

Anyway, going back to the homepage, you can see that there are over 1,000 workout programs that you can choose from. I’m not sure if it’s only me but if you’re just starting out to workout, the images of the workout can look pretty intense.

Just my opinion.

So that’s it. That’s the only thing you can get on their homepage. But if you go to their other domain which is, then you can see other things that they are offering.

beachbody products - Is Beachbody An MLM? Things You NEED To Know Before Joining!

I’m not going to go through their every product because then I’ll never end my review here. But I’m going to touch some of their main best-selling items.

1) Challenge Packs

This comes with their training program, supplements like their Shakeology and support from their “coaches”.

Challenge Packs is basically their best, best-seller because you get a lot from one subscription. You can choose your own challenge packs and they all vary in prices.

beachbody challenge packs - Is Beachbody An MLM? Things You NEED To Know Before Joining!

You might want to read them in detail because some of them will only come with an annual membership and another will be an ongoing subscription.

Knowing how there was a lawsuit against them on credit card autorenewals, you might want to pay attention to this so that nothing is being charged on your credit card without your consent.

beachbody complaint - Is Beachbody An MLM? Things You NEED To Know Before Joining!

2) Shakeology

Their shakes are told to be a source of nutrients to be consumed daily complementing your training.

beachbody shakes - Is Beachbody An MLM? Things You NEED To Know Before Joining!

They do say here that they have different “delicious” flavors to choose from and the shakes can help with lose weight, curb cravings, healthy digestion and overall health benefit.

You must know that shakes can be effective if you’re looking for short-term results. It’s definitely NOT the way to go if you want to maintain your weight.

I’m personally not a fan of shakes, I prefer to make my own smoothies and eat better to lose or maintain my weight. And it’s a lot cheaper to go for a DIY route too.

Especially with Shakeology, it’s one very expensive product. A month’s supply will cost you $129.95. And they are not supposed to replace your meals, only to supplement.

So an additional of $129.95 every month on top of your normal grocery shopping, is pretty steep, at least for me.

There are definitely cheaper products with the same quality as Shakeology. If you want to read a more thorough review on this, you can read the article by Healthline on Shakeology here.

Beachbody’s products have been having mixed reviews all around from consumers. I’ve never bought anything from Beachbody so I won’t be giving any of my personal reviews on them BUT you can definitely read them on Trustpilot and BBB.

Here are some positive reviews on their products;

beachbody review - Is Beachbody An MLM? Things You NEED To Know Before Joining!
beachbody review 2 - Is Beachbody An MLM? Things You NEED To Know Before Joining!

And…here are some of their negative reviews:

beachbody review 3 - Is Beachbody An MLM? Things You NEED To Know Before Joining!
beachbody review 4 - Is Beachbody An MLM? Things You NEED To Know Before Joining!

Now that we at least know a couple of what Beachbody offers, let’s get into how you can actually make money with them.

Is Beachbody An MLM?

Well, you can make money with them as a “coach” or basically an agent of Beachbody, promoting Beachbody products…

Because well Beachbody is an MLM.

I believe at least one of the founders actually has a background in MLM and thought it would be a superb idea to make the company into an MLM.

He’s not wrong though because, in 2017, they actually made a revenue of $863 million and made the DNS Global 100 list. However, that rank did not last as long as in 2020, they are only making $118.39 million.

So with any MLM, anybody can become an agent – or in Beachbody’s case, a fitness “coach”. Even though you don’t have any certification of personal training and so on.

I’m not sure about you but this seems a bit of an insult to other personal trainers who actually underwent a certification to be able to give advice to people.

But anyway, since Beachbody is an MLM, let’s just take a deeper look on whether or not they have crossed the pyramid scheme line.

Is Beachbody A Pyramid Scheme?

If you don’t know what pyramid scheme is, you can watch the video below first.

In essence, a pyramid scheme really focuses on recruiting people instead of actually selling the company’s products.

Not all MLMs are a pyramid scheme but many are really just in the grey area. Because to me, even though many companies actually do have legitimate products to be sold to customers, these agents, in order to make more money only focuses on recruiting.

There are a few ways where companies can stop this from happening such as creating a compensation plan where agents will be compensated more based on their sales.

Unfortunately not many MLMs do that.

That being said, I’m not saying Beachbody is a pyramid scheme – cause they are not.

They are not really a scam but the “coach” thing – I just can get that part out of my head.

We know that the pyramid scheme is illegal and predatory but with MLMs, even when they are legal and supposed to give better opportunities for people to make money, based on FTC study here, 99% people are actually losing money when they join.

And that will bring us to the next section.

Do Beachbody Coaches Actually Make Money?

First thing first, you will need to pay a certain amount to join Beachbody as a coach.

1) Digital Business Starter Kit: $39.95 (waived if you buy some products)
2) Monthly fee: $15.95

Basically in your first year, you will be spending at least: $231.35

In order to make your money back, here are some ways you can earn with Beachbody

1) Challenge Pack Bonuses & Commissions

Based on what you sell, you can earn up from 25% – 40% of commission.

beachbody challenge pack - Is Beachbody An MLM? Things You NEED To Know Before Joining!
2) Team Cycle Bonus (Recruit People)

You basically earn a cut from your ENTIRE downline.

3) Matching Bonus (Recruit People)

Earn from 5% to 10% from your direct downline’s Team Cycle Bonus.

4) Star Diamond Bonus (Recruit People)

If you rank is 2 Star Diamonds or above, you’ll get a cut from all sales from all coaches in that quarter.

You can check out their highlights here. Or you can check out the full compensation plan here.

And in order for you to be active though, you need to have 50 PV or make $50 in sales every month.

Now let’s look at their income disclosure and really see whether these “coaches” are really making money:
beachbody income disclosure - Is Beachbody An MLM? Things You NEED To Know Before Joining!

It’s a very confusing table to say the least, but a lot of MLM companies do that so I’m not surprised.

Anyway, if you go to their income disclosure statement, you’ll see in the footnote that in the year 2019, only 42.91% of coaches actually receive a check.

So 57.09% of the coaches earned NOTHING. Wait, they actually lost money cause they did need to pay for becoming a coach.

Out of that 42.91% never made it pass Coach level and on average only earn $427 a year or $35.59 a month. Minus the monthly fee of $15.95, they only really earn $19.63.

The ones that are making a decent money is only 1.2% of out that 42.91% coaches and they have been with the company for more than 6 years.

That gives you a picture of just how much you’ll be earning if you’re just starting out and how much you need to work hard in order to make a decent living income.

This income though did not account for all of the other expenses that you might incur and the time and energy that you’re putting into the business.

It’s not uncommon for MLMers to be sucked into this business completely day in and day out, making very little or no money at all.

So before you make a decision to join Beachbody, do yourself a favor and really go through your options – maybe it’s better to get a normal part time job that you can guarantee you an income every month.

What I Like About Beachbody

1) Good BBB Rating

beachbody bbb - Is Beachbody An MLM? Things You NEED To Know Before Joining!

I do have to give it to Beachbody where they are able to get a good rating and get accredited by BBB.

And the fact that they have been in the business for quite some time is pretty impressive to be compared to other MLMs that don’t even survive a decade.

That being said though, if you were to go their BBB profile and read the reviews or complaints, there are a lot of things that are not very nice about them.

Some common problems they are facing include shipping delays, being overcharged on credit cards, and when you didn’t get your order yet and complaint, they actually ordered another package for you…paid by you, again.

2) Beachbody on Demand

I do like their Beachbody on demand program whereby you don’t need to commit fully to them if you just want to try them out.

beachbody on demand - Is Beachbody An MLM? Things You NEED To Know Before Joining!

I do have to mention here though if you’re planning to cancel after your membership, please make sure you go to the website and cancel your subscription. If you don’t do that, they are going to auto-renew your subscription.

What I DON’T Like About Beachbody

1) Everyone Can Be A Coach

This is something that I’ve touched before but I just don’t think it’s fair to call someone a coach when they don’t actually get certified on anything.

The same when you’re an artist and someone else gets to being called an artist because they signed some papers and made some payment.

And since the company is on fitness and wellness, when you’re calling yourself a coach, someone actually might believe that you’re an actual fitness trainer and ask you questions.

It’s not cool for you to give advice on things out of your knowledge when it comes to someone’s health. That’s why there’s something called health professionals.

2) Expensive Products

It’s not just me, if you go through their reviews you will find others who don’t find the products to be worth the price that they are paying.

For the Shakeology, it’s not something that can help you maintain your weight loss and it’s just a supplement. A supplement that costs you $130 a month.

Or you can just eat better and get better nutrients coming from whole foods. It’s a much better way to sustain your weight loss too.

Also, even though I like the Beachbody on Demand, I do feel it’s really expensive. I personally use Freeletics app (which I think FARRRR better than Beachbody) and they are so much cheaper. PLUS, for every level of workout they give you is actually SUITED for your level, body type, age, and basically YOU.

3) Beachbody Lawsuit

I’m not sure about you but the lawsuit that they have gotten into is really low of them. Like getting customer’s consent on charging their credit cards on auto-renewal is a must.

Even though this is several years ago, unfortunately we still do see some complaints being made over the same thing.

4) Many People Are Not Making Money

You can look at their income disclosure again but really, NOT many people are actually making money with MLMs.

I’ve been in an MLM and when you’re in the group, it does feel like you always need to show that you’re successful and boast to others so you’ll get to recruit more people under you…

When in truth, you’re actually trully very broke.

Just remember 57% of the coaches are not making any money.

Only 1.3% of those 42% people who are actually getting a decent cheque from Beachbody.

A Better Way To Make Money

Even though at this moment you are being presented with the opportunity to join an MLM and the possibility of you making money, I do want to show you a way where you can still make money promoting the company or products that you love, without recruiting people or getting into a pyramid scheme.

When I left the MLM company that I used to join, I turned to affiliate marketing.

It’s a way to make money online that I found to be far more sustainable, I don’t need to work on this business every living moment of my life and the best part is that I can just do this 2-3 hours after my work at night at home with my computer.

I don’t need to go out and approach and recruit people.

If you want to see how affiliate marketing works, you can click here and I’ll show you step by step.

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